1. Mass Media and Public Opinion
... campaign promises. In reality, however, election results are seldom an accurate measure of public opinion. Interest Groups Interest groups are private organizations whose members share certain views and work to shape public policy. Interest groups are a chief means by which public opinion is made known. The Media The media are frequently described as "mirrors " as well as "molders " of opinion. Personal ... problems with polls include their inability to measure the intensity, stability, and relevance of the opinions they report. Another potential problem is that polls and pollsters are s...
- Word Count: 1249
- Approx Pages: 5
- Grade Level: High School