1. THE EFFECT OF ADVERTISING ON CULTURE
... and scientific control (and largely deleting the eroticism which existed in the previous entrepreneur tradition of advertisements using chromo-lithography), ad agencies sought to establish their legitimacy in society. "With the rise of advertising agencies toward the end of the nineteenth century, as major corporations claimed a major share of the mass circulation of images, the symbolism of abundance began to be more systematically rationalized. The new corps ... of admakers were more educated and affluent than the chromolithographers had been; they were also more uniformly ... ...
- Word Count: 3295
- Approx Pages: 13
- Has Bibliography
- Grade Level: High School