1. Advertising and Influencing the Consumer
... with cleanliness. The product itself has a brown color, no one would want to buy a brown toothpaste because it implies that their teeth aren't going to get any cleaner. I have also changed the toothpaste color to white & purple. White is associated with perfection & white teeth. Purple is a symbol of wealth and royalty. Now that the colors are alright, what about the composition? An important ... composition rule is the rule of eyepath. This creates the ideal path for the eyes to follow. The first focus is on the so-called sweetspot. This attracts attention ... right away. In this ad i...
- Word Count: 1147
- Approx Pages: 5
- Grade Level: High School