1. Oward A Personology Of The Consumer
... guide research in our field, with a view toward stimulating the development of a personology of the consumer. MCADAMS'S THREE-TIERED FRAMEWORK FOR STUDYING PERSONS What do we need to know in order to understand what kind of consumer a person is? McAdams (1996, 2001) suggests that personality psychology should study the person in terms of a three-tiered framework involving three separate but overlapping levels of analysis ... , and that brands that are linked to the attainment of goals (either agency or communion) result in somewhat greater identification with the brand. The findings indic...
- Word Count: 3484
- Approx Pages: 14
- Has Bibliography
- Grade Level: High School