1. Basics of International Management
... need to be understood as part of international strategy. Coca-Cola has been able to overcome the communication barrier and succeed in the international market. The company has regional managers in various regions to overcome this challenge. The manager of every region is a person who understands the culture of the area they manage. The regional managers then hire employees who understand the language and culture of the region. In the event that a person from a different culture ... is hired, they are introduced to the new culture and taught the basics that are ... ...
- Word Count: 2755
- Approx Pages: 11
- Has Bibliography
- Grade Level: Undergraduate