1. Oward A Personology Of The Consumer
... dimensions are (1) extraversion, energy, or enthusiasm; (2) agreeableness, altruism, or affection; (3) conscientiousness, control, or constraint; (4) neuroticism, negative affectivity, or nervousness; and (5) openness to experience, originality, or open-mindedness (John and Srivastava 1999). Although the Big Five taxonomy has not been universally accepted, there is general agreement that it serves as a useful integrative framework for thinking about individual differences at a fairly high level of ... decision" (Kassarjian and Sheffet 1981, p. 169). While predictive accuracy may be impr...
- Word Count: 3484
- Approx Pages: 14
- Has Bibliography
- Grade Level: High School