1. Oward A Personology Of The Consumer
... with the goals that people pursue and the strategies that they use to achieve these goals. Following Little (1996), this level is here defined more narrowly in terms of personal action constructs such as personal strivings (Emmons 1989), personal projects (Little 1989), and life tasks (Cantor 1990). The third level, life stories, deals with the narratives that people construct ... (e.g., Mick and Buhl 1992). Escalas and Bettman (2000) argue that, with a few exceptions, researchers have focused on the content of narratives by comparing and contrasting the central themes permeating people's...
- Word Count: 3484
- Approx Pages: 14
- Has Bibliography
- Grade Level: High School