1. Oward A Personology Of The Consumer
... concrete goals in decision-making research (e.g., Huffman and Houston 1993), and some very recent work on motives, goals, and desires summarized in a volume edited by Ratneshwar, Mick, and Huffman (2000), consumer researchers have not paid much attention to the purposive element of consumer behavior. It would appear that viewing consumers as goal-striving individuals and investigating consumer behavior in terms of midlevel motivational ... how much previous experience the consumer has with the purchase). The resulting classification, which I call the purchase cube, is shown in figure 1....
- Word Count: 3484
- Approx Pages: 14
- Has Bibliography
- Grade Level: High School