1. Oward A Personology Of The Consumer
... this way allow both an idiographic analysis of each person's unique trying-to-do tendencies and a more nomothetic comparison across people of the rated characteristics of strivings. Furthermore. strivings can be classified into content categories such as achievement, affiliation, and power, and the incidence of strivings in various categories can be compared across people and related to other variables of interest. The personal strivings approach (and research on other personal action ... indicate that consumption experiences with brands play a role in the formation of a consumer's iden...
- Word Count: 3484
- Approx Pages: 14
- Has Bibliography
- Grade Level: High School