1. E-commerce
... a five year monthly beta of 0.90, a risk free rate based on the ten year T-Bond of 4.0%, a cost of capital of 8.21%, continuing value growth of 3% and an operating margin of 39.3%. In deriving the discounted cash flow valuation model, a sensitivity analysis was performed based on beta and operating margin. The variations in beta demonstrate the sensitivity to capital costs, while the ... 41%. An average of these historical figures was used going forward. Price per share Operating Margin 37% 38% 39% 40% 0.70 $44.30 $51.14 $57.99 $64.83 0.80 $39.23 $45.37 $51.52 $57.67 Beta 0.90 $35.09 $4...
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