1. International Business and Multinational Enterprise
... first. Customs are a set of habits or ways of behaving in specific circumstances that are passed down through generations in a culture. It can be divided in to folk custom and popular custom. For example, the wearing of turbans by Muslims in south Asia and having dumplings in Spring Festival in China are both folk customs. A popular custom is behavior shared ... role in a lot of business decisions, containing factory-site selection, advertising approaches, and the business cost (Granovetter, 1985). Religion also is a significant cultural variable which leads to the most adaptive products...
- Word Count: 1564
- Approx Pages: 6
- Has Bibliography
- Grade Level: Undergraduate