1. Politics of the Search Engine
... criteria. First, authors must link their pages to other pages; second, engines must appropriately index and rank the countless pages a 'surfer' encounters; and third, surfers must sufficiently be rewarded by having their inquiries accurately rewarded with timely information (Gerhart, 2003). Web-page providers compete for limited recognition by search engines that are achieved through indexing ... indexing pages according to keywords that generate databases that link the contents of the pages to the keywords to finally the URL (Introna and Nissenbaum, 2000). One factor that significantly...
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- Grade Level: Undergraduate