1. THE EFFECT OF ADVERTISING ON CULTURE
... equate advertising with freedom and liberality (in the conventional senses of these terms), advertising in fact has a much murkier background. It is about the regulation and rationalization of life. [In this contest, one could also mention the techniques of opinion polling which came to be developed in the advertising field, and later were applied by journalists and social scientists.] Thus, the metaphor that John McCreery uses to distinguish ... advertisers from their critics (the "puritanical frame of mind" of the latter) seems ironic in the sense that ... ...
- Word Count: 3295
- Approx Pages: 13
- Has Bibliography
- Grade Level: High School