1. Review of Viral Marketing
Virtual marketing depends only on a limited amount of people to spread the advertiser's message (often through social networks, e-mail) to related people who share interests (Beattie, 2011). Andrew Beattie (2011) says that viral marketing creates a snowball effect, meaning that "in theory, an individual shares an interesting piece of marketing content with all of his or her network [and] that person's friends pass the message on to their networks." ... Social networks play a big role in viral marketing, as they are an essential asset to a business that will quickly and efficien...
- Word Count: 994
- Approx Pages: 4
- Has Bibliography
- Grade Level: Undergraduate