1. Consumer Behaviour and the Decision Making Process
... It is also something that can be seen from the way one behaves when making buying decisions.(Ipid) Cultural Factors Culture affects a person in two ways. The basis is made up of history, values, beliefs, social structures, religion, social relationships and the living environments. These are something a person grows with from the day they are born. Different external factors are ... also important in culture such as different symbols, rituals, traditions and heroes. Culture ... 's parents influence his perceptions of religion, politics and economics, and his knowledge of the personal go...
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