1. Consumer Behaviour and the Decision Making Process
... decisions.(Ipid) Cultural Factors Culture affects a person in two ways. The basis is made up of history, values, beliefs, social structures, religion, social relationships and the living environments. These are something a person grows with from the day they are born. Different external factors are also important in culture such as different symbols, rituals, traditions and heroes. Culture molds a person and their ... is collected for as long as it is not too hard or time consuming. 3. Comparing the alternatives: After collecting the information the consumer usually compares the options ...
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