Retailing in E-commerce - Implementation Issues .
To gain a clearer understanding of the implication of E-Commerce in the formulation of marketing strategy, it is imperative to gain a clear understanding of the environment and its relevant effects. This helps in understanding the rationale in a developing a marketing strategy, particularly the influences of E-Commerce on its make-up. In understanding E-commerce's impact on strategic foundations, an organization's strategies can be more clearly focused. Once the organization and E-commerce's respective environments are clear it is then possible to understand E-commerce's implications in regards to the fundamental marketing strategies. By focusing on tools such as the competitive strategy framework, organizations can gain a better understanding of a strategy formula. .
By now, it is easy to link E-commerce ideals directly into the strategic planning sequence, and hence understand its impact to the marketer. In order to gain an understanding of E-commerce's impact to the modern organization, it is imperative that the environmental issues are analyzed and understood. The understanding of the environment in which an organization is involved is a fundamental element of its strategic plan. An understanding of both the environmental influence of the Internet and E-commerce, and that of a particular organization is imperative basing any strategic formulation. Obviously, technology is a key environmental issue that must be addressed when analyzing and understand E-commerce. Technology is in an ever-changing fluctuation, so E-commerce is enormously influenced by its evolution. In terms of strategic formulation, technology is a huge issue that any organization must be aware of when realizing E-commerce's strategic implications. As the Internet provides a basis for global communication, the awareness of the world economies must be understood in regards to E-commerce.