If a female athlete replicated such exploits, the public would swiftly chastise her, making her into a "slut" and anything but someone to be looked up to and admired. Not surprisingly, male athletes have even begun pitching today's latest sexual innovations, which further perpetuates perception. Multiple time MLB baseball All-Star, Rafael Palmeiro became the first athlete to begin endorsing Viagra starting in February of last year.
Looking at women's sports as a whole, they have begun progressing, but at a much slower rate than men's. Probably not all too ironic, the reason for this again has to do very heavily with men. Not only are women's professional leagues still run by male bosses, as is the case with David Stern and the WNBA, but the commentators, broadcast executives, and sideline reporters for these events are still overwhelmingly male. This all leads to issues that trivialize women's sports, and downplay the level at which they are being performed when sizing them against comparable male sports. Commentary for male sporting events is obviously distinguishable as masculine, with frequent references to speed, victory, aggression, and size. At the same time, women's sports are characterized by references to appearance, clothing, and an overall lack of enthusiasm. For instance, in last year's U.S. Open, Serena Williams" tight, form-fitting black cat suit gained more attention in the media, than her play, which ultimately led her to the title. And while on the topic of tennis, how can we forget to mention Anna Kournikova. Anna has yet to win a professional tournament on tour but still remains the WTA's biggest drawing card. Whether it is questions regarding her marriage to hockey player, Sergei Federov, her notoriously "skimpy" attire, or her link to published Penthouse pictures, she continues to be televised and talked about as if she were a top player. No way would a man ranked as low as 52nd in the world be treated as such.