The first Cracker Barrel Old Country Store opened on 19 September 1969, in Lebanon, Tennessee with the ideal of serving hones country food and allowing the customer to take their time consuming their meal. The organization also gave the customer the opportunity to purchase something nice for a gift that was worthy of buying. By 1977 there were 13 stores ranging from Tennessee to Georgia. Today there are over 450 Cracker Barrel Old Country Stores.
To Continue the course the Cracker Barrel Old Country Store is on it must lease property in Rome, Italy. Rome is a highly visited shopping location and tourist attraction. Rome is in the center of the Italian road system that developed from the old and ancient consular roads with the population of 3 million residents. The major competitors for the Cracker Barrel Old Country Store in Rome, Italy are the restaurants that are already established. These restaurants have already made a name for themselves and the people know what they are receiving. The Cracker Barrel Old Country Store will be exporting there products, full line of American made food dishes and special in store products such as dolls, jewelry boxes, cooking utensils and more. The Cracker Barrel Old Country Store will serve breakfast, lunch, and dinner. The store will be designed exactly as it is counter parts in the United States. The Cracker Barrel Old Country Store will be the first store where you can get American homemade Peach Coppler and Apple Pie with Vanilla Ice Cream on top.
EXPORT MARKETING PLAN.
The short-term goals of Cracker Barrel Old Country Store will be to establish its organization in Rome, Italy. To employ a workforce that will abide within the rules and regulations of the International and Domestic Business Laws. Once this has been established and the organization is open for business, the long-term goal of the Cracker Barrel Old Country Store is to increase sales and generate a profit for the shareholders.
