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Nightclub Plan


             .
             The main objectives of the development of this new venture are:.
             Capitalize on excellent location opportunity with swift commitment to our local college universities. .
             To launch the venue with a highly publicized grand opening event in the fall of 2002. .
             To maintain tight control of costs, operations, and cash flow through diligent management and automated computer control. .
             To maintain a total beverage cost below 25% of beverage revenue. .
             To exceed $3 million in net profit by the third year of plan implementation. .
             The keys to success in achieving our goals are:.
             Provide exceptional service that leaves an impression. .
             Consistent entertainment atmosphere and product quality. .
             Managing our internal finances and cash flow to enable upward capital growth. .
             Strict control of all costs at all times, without exception.
             Mission Statement .
             Premier, high-energy, theme dance-club in Connecticut who will remain a step ahead of the competition through commitment to exceptional customer service. The Mecca will provide more video and electronic technology than anyone in the area while also providing a simple, yet unique, theme schedule and atmosphere. Our operating credo is: MECCA Make Every Customer Come Again.
             Company Summary.
             The key elements of the Nightclub's concept are as follows:.
             1. Entertainment and dance based themes -- The Mecca will focus on themes that have mass appeal. .
             2. Distinctive design features -- The Mecca will be characterized by the elaborate dance club situated in a spectator setting, which comfortably accommodates 1500 guests. The area will also offer three private VIP rooms, which can be combined for use in a conference or private party setting. These rooms are intended for special events and daily use. A live DJ will coordinate the events and entertain the patrons with music and games during music breaks and off-times. .
             3. Location, location, location -- One of the major advantages that The Mecca will have over its competition will be its location in relation to the surrounding Universities.


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