1. Ethnicity In Marketing
... the melting pot of the world because there are so many different ethnicities. That is why it makes America so unique and such a great place. But in case you have noticed, America is no longer a melting pot, It is a salad bowl, brimming with a polyglot, multi-hued potpourri of people who mix but do not blend (Clary, 1989). That is one bad thing ... ethnic marketing. For example Sears most profitable stores are the ones near Hispanic neighborhoods that carry clothing and cosmetics specially designed for Hispanics (Business Week, 2001). Bank of America has prospered by targeting Asians in...
- Word Count: 1732
- Approx Pages: 7