1. Causes of Voter Apathy
... Kennedy in appealing poses-. These were simple and even considered nave, but used the basic advertising strategy of getting a product or person's name in the viewer's mind by being clever, or cute (We Get. 43). Advertising has also been used in the opposite direction. For example in 1992, the Bush/Quayle campaign ran an ad that detailed with graphics and a female voice over, how Bill Clinton ... negatively effected Arkansas during his tenure as governor. Viewers were given the downside to Clinton, and some may have chosen to believe that side, and only that side. They were then misled by...
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