1. Case Study: Auto Retailing Industry
... retail industry. These companies have traditionally come in the form of lead generators, direct sellers, and hybrid sites. The internet based companies are doing the job of generating sale for partnered automobile dealers and making profits through advertising and sponsorships and dealership fees (lead generators), selling cars directly to customers with the help of the dealership and making profits through ... of automobiles from its own inventory. These great benefits provided by the internet would serve as a direct threat to automobile dealers and franchises or an opportunity waiting...
- Word Count: 1482
- Approx Pages: 6
- Grade Level: Undergraduate