1. Amazon.com
... external opportunities to overcome internal weakness and avoid external threats. Backward integration, market penetration, horizontal integration, market development and new product development strategies should be pursued. 13.4) IE Matrix (David, 1998)(refer to Appendix H) Being in quadrant 1 means that Amazon is in the "grow and build strategy. This would include backward integration, horizontal integration, market development and market ... new markets especially in Asia and Western Europe. Besides that, Amazon can also utilize its resources to enter untapped markets in the U.S. • W...
- Word Count: 7471
- Approx Pages: 30
- Grade Level: High School