1. Understanding the buyer behavior of organic food consumers a
... retailers make the products costly as compared to conventional food The paper makes an attempt to identify the needs and wants of organic food buyers. Segment them into different target segments and design a marketing strategy to cater to each of these groups. 3. 0 Analysis of Buyer behavior The buyer behavior was analyzed through the following sequential steps 3.1 Understanding the consumers 3.1.1 The organic ... , single individuals who, although they claim to be environmentally sensitive, do not follow through unless it is very easy to With the exception of the loyal to nature, these ...
- Word Count: 2418
- Approx Pages: 10
- Has Bibliography
- Grade Level: High School