1. Jetstar
Qantas's new inception Jetstar intends to compete head on with Virgin Blue in the low cost Leisure sector. ... Price comparison between Virgin Blue and Qantas can be seen in Appendix A The apparent existence of economies of scale in the leisure travel segment has propelled Jetstar into entering this lucrative segment. ... Leisure segment in which Jetstar intends to compete is a primarily associated to price sensitive travelers. Apparently both Jetstar and Virgin Blue catering to leisure segment with a low cost business model offer similar travel proposition and coverage intensifyin...
- Word Count: 2892
- Approx Pages: 12
- Has Bibliography
- Grade Level: High School