1. McDonald's Marketing
... optimism. Of those familiar with the ads, 22% like them ''a lot,'' dead-on the Ad Track average. Women like them more, at 25% vs. 18% for men. And the ads score highest " 36% " with consumers 25-29 years old. That's good news for McDonald's as it tries to target young families. Says DDB's Scarpelli: ''Our target market is everyone ... with a stomach, but it's nice to see we're appealing to working families. Moms are a huge part of our business.'' The ''smile'' commercials also score well on effectiveness: 27% rate them ''very effective'' vs. a 24% average. They score highest with Africa...
- Word Count: 4196
- Approx Pages: 17
- Grade Level: High School