1. Wizards Of The Coast
... on college students (the typical player is a person with a good education, disposable income, and an affinity for computers). 2. Utilize the current favor that "fantasy media" enjoys in mainstream culture (i.e. Harry Potter books, The Lord of the Rings movies) as a springboard for increased awareness/ additional product offerings. 3. The rise in popularity of both Internet games and computer games provides a new avenue for ... the late 1990's. 2. The acquisition of The Game Keeper, Inc. by Wizards in May of 1999. 3. The acquisition of Wizards by Hasbro in September of 1999. 4. The popul...
- Word Count: 1408
- Approx Pages: 6
- Grade Level: High School