1. Customer Satisfaction
... include loyalty, word-of-mouth, price sensitivity, feedback to the supplier, and job satisfaction among the supplier's personnel. In this study, however, focus is on a particular class of variables related to purchasing patterns. In the customer satisfaction literature, one particular purchase-related variable dominates: repurchase intentions. Several studies have shown that a positive association is at hand between customer ... several aspects derived from interpersonal relationships theory and anthropology have been suggested as indicators (Fournier 1996, 1998). Since this study is co...
- Word Count: 5961
- Approx Pages: 24
- Has Bibliography
- Grade Level: Undergraduate