1. The Mega-Success of Ben and Jerry's
... , arts, crafts and social action. In 1988, Ben & Jerry's rescued Rhode Island's legendary Newport Folk Festival from oblivion by becoming its sponsor. In November 1998, Ben & Jerry's introduced the ice cream industry's first pint container made from unbleached paperboard. The new "Eco-pint " carton, made from unbleached brown kraft paper with a non-toxic printable clay coating, represented a major breakthrough key to one of ... the company's environmental mission goals: reducing its use of all paper products bleached white with a chemical process that is one of the country's leading caus...
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- Grade Level: Undergraduate