1. Summary Of What Is Strategy?
... away from strategy and toward operational effectiveness. Companies believe that competitive advantage is created by a greater level of operational effectiveness than competitors, or what Porter describes as "performing similar activities better than rivals perform them." The competitive advantage created by greater efficiency and operational effectiveness is not sustainable, however, and is actually detrimental in the long-run. This is because steps taken to ... increase operational effectiveness are easily imitated. Strategy, on the other hand, can and does lead to ... ...
- Word Count: 292
- Approx Pages: 1
- Grade Level: Graduate