1. Mobile Games and Product Placement
... as a new channel of advertising. Based on the limited-capacity model of attention, Oakes and North (2006) argue that playing a low-speed game requires less energy since gamers are not completely immersed in gameplay and therefore would have the capacity to process advertising messages. ... Interestingly, when playing a fast game, gamers need to apply more energy and tolerance to game play because of the quick pace of the game; ... inside a game demanding minor focus versus a game requiring a high level of attention. From the stance of a reader and a gamer, the drawbacks of playing game...
- Word Count: 1065
- Approx Pages: 4
- Has Bibliography
- Grade Level: Graduate