1. Mobile Games and Product Placement
... . In "Mobile Games Product Placement", Hui-Fei Lin informs that the objective of this examination was to comprehend the convincing effect of item arrangement on cellular telephone games. A test was conducted using 2 types of games: one that requires a high level of concentration versus another that doesn't require as much concentration. Additionally, space division was taken into consideration, whereas one ... a more noteworthy subjective burden than a moderate beat treatment. The discoveries from this research did not support the theory of game-type affecting advertising efficiency sinc...
- Word Count: 1065
- Approx Pages: 4
- Has Bibliography
- Grade Level: Graduate