1. Macro And Micro Economics
... up the all of the elements present in the marketing environment. The microenvironment consists of five forces close to the company that affects its ability to serve its customers. The first is the company's internal environment that has several departments and management levels. The second component includes the marketing channel firms that cooperate to create value: the suppliers, the firms, and ... have an actual or potential interest in or impact on the organization's ability to achieve its objectives. The macroenvironment is the larger societal forces that consist of six components....
- Word Count: 383
- Approx Pages: 2
- Grade Level: Graduate