1. Summary Of What Is Strategy?
... is Strategy?" Over the past several years, there has been a trend in the business world - a shift of focus away from strategy and toward operational effectiveness. Companies believe that competitive advantage is created by a greater level of operational effectiveness than competitors, or what Porter describes as "performing similar activities better than rivals perform them." The competitive advantage created ... effectiveness are easily imitated. Strategy, on the other hand, can and does lead to sustainable competitive advantage, brining profits and benefits both in the short- and long...
- Word Count: 292
- Approx Pages: 1
- Grade Level: Graduate