1. Summary Of What Is Strategy?
... . Companies believe that competitive advantage is created by a greater level of operational effectiveness than competitors, or what Porter describes as "performing similar activities better than rivals perform them." The competitive advantage created by greater efficiency and operational effectiveness is not sustainable, however, and is actually detrimental in the long-run. This is because steps ... performing similar activities in different ways." The essence of strategy is being different and doing things in a different way - so different, in fact, that competitors find it extremely di...
- Word Count: 292
- Approx Pages: 1
- Grade Level: Graduate