1. Summary Of What Is Strategy?
... of "What is Strategy?" Over the past several years, there has been a trend in the business world - a shift of focus away from strategy and toward operational effectiveness. Companies believe that competitive advantage is created by a greater level of operational effectiveness than competitors, or what Porter describes as "performing similar activities better than rivals perform them." The competitive advantage created by greater efficiency and operational effectiveness is not sustainable, however, and is actually detrimental in the ... long-run. This is because steps taken to increase o...
- Word Count: 292
- Approx Pages: 1
- Grade Level: Graduate