1. Summary Of What Is Strategy?
... toward operational effectiveness. Companies believe that competitive advantage is created by a greater level of operational effectiveness than competitors, or what Porter describes as "performing similar activities better than rivals perform them." The competitive advantage created by greater efficiency and operational effectiveness is not sustainable, however, and is actually detrimental in the long-run. This is because steps taken to increase operational effectiveness are easily ... and does lead to sustainable competitive advantage, brining profits and benefits both in the short- and...
- Word Count: 292
- Approx Pages: 1
- Grade Level: Graduate