1. Oward A Personology Of The Consumer
... in somewhat greater identification with the brand. The findings indicate that consumption experiences with brands play a role in the formation of a consumer's identity and that the (structural) analysis of narratives is a useful tool for studying the process of self-creation. It should be noted, though, that Escalas and Bettman's (2000) call for a greater emphasis on structural analysis still deals with only the first of McAdams's five questions, and future research in ... consumer behavior should address the full gamut of issues relevant ... ...
- Word Count: 3484
- Approx Pages: 14
- Has Bibliography
- Grade Level: High School