1. Oward A Personology Of The Consumer
... stories. The first level, personality traits, deals with temporally and situationally invariant personal characteristics (i.e., dispositions) that distinguish different individuals and lead to consistencies in behavior across situations and over time. The second level, personal concerns, deals with the goals that people pursue and the strategies that they use to achieve these goals. ... conscientiousness, control, or constraint; (4) neuroticism, negative affectivity, or nervousness; and (5) openness to experience, originality, or open-mindedness (John and Srivastava 1999). Although the B...
- Word Count: 3484
- Approx Pages: 14
- Has Bibliography
- Grade Level: High School