1. Oward A Personology Of The Consumer
... by the emergence of the five-factor taxonomy of personality traits, which proposes that five dimensions are necessary and sufficient to represent human personality in terms of traits. Arranged in order of magnitude of variance accounted for in personality ratings, the five dimensions are (1) extraversion, energy, or enthusiasm; (2) agreeableness, altruism, or affection; (3) conscientiousness, control, or constraint; (4) neuroticism, negative affectivity, or nervousness; and (5) openness to experience, originality, or open-mindedness (John ... in self-construction (e.g., Mick and Buhl 19...
- Word Count: 3484
- Approx Pages: 14
- Has Bibliography
- Grade Level: High School