1. Dominate Me: Analyzing Vegas' Sexist Ad
The Cosmopolitan of Las Vegas, which is famous for its casino and hotel, has recently initiated a new advertising campaign. Several print advertisements and a 30-second video spread fast and broadly on the Internet. One of these print ads shows a picture of two women sitting on two chairs on a reddish stage, wearing maid costumes and pearl eye masks with uncomfortable poses. The background is black which seems in a closed room. In the middle of the ad is the slogan, "Just The Right Amount of Wrong," whose concept is to persuade people, especially single men, to do some level of sins. By emphas...
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