1. Comments and reviews on "Why we buy: The science of shopping
... of the merchandise itself. The first part provides details on how Underhill and his trackers got started in the people-shopping business and why he got started in that business. There studies prove that the longer a shopper remains in a store, the more he or she will buy. In the part, the author points out the many things about shopping that retailer do not know ... , store design, merchandising, staff, service, advertising, and signage. I can understand why we do what we do, notice what we notice, ignore what we ignore and buy what we buy, and why women won't linger to shop in narrow ...
- Word Count: 1653
- Approx Pages: 7
- Grade Level: Undergraduate