1. The manager's role in building an innovative organization
... . Some company's are set on tradition and by a company doing everything in a traditional style can be the downfall for the company. Take the "Reebok" industry for example, if every year "Reebok" comes out with the same name brand "Reebok Classic," their sells would plunge. Instead every year Reebok use different strategies to compete with "Nike" their competition. These companies understand that what worked ... in 1995 may not work in 2004. What is innovation? Innovation is something newly introduced; new method, custom, device, etc; change in the way of doing things. ( ... up their quo...
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