1. The Influence of some of the culture elements on Marketing
... machines the range is from 72% in Sweden to 96% in Italy; for dishwashers, from 11%in the Netherlands to 34% in Germany; for clothes dryers, from 5% in Spain to 39% in Belgium; for microwave ovens, from 6% in Italy to 37% in Sweden; for vacuum cleaners, from 56%in Italy to 96%in Netherlands. It is remarkable that the same countries ... does culture influence marketing; but marketing also influences culture. Marketers can act as agents of changes within a culture. The interactions between marketing and culture can be examined from three perspectives. First, culture defines acceptable pur...
- Word Count: 2745
- Approx Pages: 11
- Grade Level: Undergraduate