1. Wine marketing report
... purpose of identifying potential international markets for its international extension strategy of pinot noir. Four potential markets were identified as being potentially attractive markets. These were: Canada, Germany, China and Chile. After evaluating the attractiveness of these respective markets, it was concluded that Canada possessed the most opportunity despite its provincial liquor regulatory system. In particular, there ... -established distribution channels and systems (www.tradenz.govt.nz). This would save a lot of entry costs and hassles. In 2002, Internet users were about 39%...
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- Approx Pages: 23