1. Customer Relationship Management
... measures that are tracked in CRM analytics. As CRM is now commonly integrated into Enterprise Resource Planning (ERP) systems, CRM analytics can now calculate the profitability and costs of a business unit, product etc. 5.3.2 Cost Saving Companies that have implemented CRM systems successfully have claimed that CRM systems help to save significant costs and bring about greater profitability. At OCBC Bank, the ... that which gives the company an all-rounded view of its customers and partners. Thus, a IS professional has to develop an all-rounded view of the entire organisation and its ci...
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- Approx Pages: 9