1. Case Study: Auto Retailing Industry
... million new vehicles sold were sold through the internet. Further evidence of the coming of online auto dealers was the fact that Forrester Research predicts that internet sales would total $12 billion dollars in 2003 coming from its 8 million customers and 500,000 automobile sales. The popularity of internet based automobile companies was an inevitable creation. With countless individuals having horror ... new internet based competitors into the automotive retail industry: lead generators, direct sellers, and hybrids. Well financed and backed by established institutions in many industr...
- Word Count: 1482
- Approx Pages: 6
- Grade Level: Undergraduate