1. Strategic Analysis of Apple
... launched in 2001 and turned out to be a huge success, especially combined with the iTunes store which opened in 2003. Even though the iPod was by far not the first Mp3-Player on the market, it offered a unique usability and design to its customers and made it easy to download digital music contents due to its linkage with the iTunes store ... . In the past many apps were exclusively available at Apple's AppStore. Nowadays, there are hardly any apps that cannot be installed on Android smartphones. Additionally, Android apps are often for free while iPhone users need to pay for the same ap...
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