1. Strategic Analysis of Apple
... success, especially combined with the iTunes store which opened in 2003. Even though the iPod was by far not the first Mp3-Player on the market, it offered a unique usability and design to its customers and made it easy to download digital music contents due to its linkage with the iTunes store. In the next years, Apple identified the usability within its ... other Apple products like Mac or iPad. iTunes for example revolutionized the whole media player industry by offering all kinds of digital contents and gives users the ability to directly download them on the iPhone. Therefore, the ...
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